As a junior designer on the Kroc Marketing team, my role involves designing digital campaigns that roll out bimonthly. Initially, these ads featured images from both the Health & Wellness and Aquatics programs. However, we strategically shifted to primarily focus on Aquatics images to engage our pool-loving audience for the upcoming summer months.

Over a span of three days, I captured photographs of members enjoying our Aquatics area and selected a photograph of a keiki in our Lazy River. Using Photoshop and Lightroom Classic, I enhanced the photograph by emphasizing the vibrant colors and achieving the perfect exposure. The enhanced photo was then incorporated into various ad specifications using InDesign.

An aspect of this project that I enjoyed most was curating images for the 1080 x 1080 Facebook and Instagram Carousel, highlighting active members in our facility.

To ensure consistency in our brand guidelines, I used Kroc typefaces to create the text elements of the ads. Also worked with Senior Designer to fine tune design details. I developed this campaign within two weeks, from ideation to final delivery.